INNOVATION

A DIFFERENT ENERGY

Each season, we take a step further. We are motivated by creativity and apply important innovations at every stage: a journey that leads us to underline the singular distinctiveness of LOA 77.
Three key factors are of particular importance in this process. In the fields, we plant an attractive bed of intensely fragrant lavender bushes between the olive trees, enhancing their biodiversity and giving unique complexity. As for the production, early harvesting – picking while the olives are still green – allows us to obtain juice with an extraordinarily vegetal profile. In terms of the packaging, a bold, appealing design gives overwhelming personality.